Anua: The Korean Skincare Brand for Sensitive, Reactive Skin
Maison 19 — Brand Review
Anua
Korean Skincare Built for Sensitive, Reactive Skin
First Order — Use Code GLOW10 for 10% Off
Anua was created for skin that reacts. Skin that flushes, breaks out, feels tight, or simply refuses to tolerate most products. The brand’s philosophy is minimalism with purpose — fewer ingredients, higher concentrations, and formulas that calm before they treat. The result is a range that works precisely because it doesn’t try to do too much at once.
The Products
No. 01 — Our Bestselling Serum
Anua Peach 70% Niacinamide Serum
€24.95
70% peach extract combined with niacinamide. The peach provides antioxidants and a gentle brightening effect; the niacinamide refines pores, controls sebum and evens skin tone. Lightweight, fast-absorbing, and gentle enough for daily use on reactive skin. Our most repurchased serum across all markets.
“I’ve tried so many niacinamide serums. This is the only one that doesn’t irritate my sensitive skin and actually delivers visible results. My pores are smaller and my skin tone is so much more even after 4 weeks.”
Customer, Belgium ⭐⭐⭐⭐⭐
No. 02 — For Redness & Irritation
Anua Heartleaf 70% Soothing Cream
€34.95
70% heartleaf extract — one of Korea’s most powerful calming botanicals. Instantly soothes redness, reduces inflammation and strengthens the skin barrier. The moisturiser for skin that reacts to everything else.
“My skin is rosacea-prone and most creams make it worse. The Anua Heartleaf Cream is the first moisturiser I’ve used in years that calms my skin rather than irritating it. I won’t use anything else now.”
Customer, Netherlands ⭐⭐⭐⭐⭐
No. 03 — For Pigmentation
Anua Niacinamide 10% + TXA 4% Serum
€26.95
The advanced brightening serum. 10% niacinamide combined with 4% tranexamic acid — one of the most effective combinations for stubborn pigmentation, post-acne marks and uneven skin tone. Ordered by customers in Belgium as part of a full brightening routine.
“I have post-acne hyperpigmentation that nothing has shifted. After 6 weeks with the TXA serum my marks are noticeably lighter. This is the first product that has actually worked.”
Customer, Belgium ⭐⭐⭐⭐⭐
No. 04 — For Redness & Breakouts
Anua Azelaic Acid 10% Soothing Serum
€32.95
Azelaic acid at 10% — the dermatologist-recommended ingredient for rosacea, acne and pigmentation. Anua’s formula adds heartleaf to soothe while the azelaic acid works. Effective without the irritation that higher-strength formulas can cause.
Shop Now →No. 05 — Gentle Exfoliation
Anua BHA 2% Gentle Exfoliating Toner
€26.95
BHA (salicylic acid) at 2% for gentle but effective exfoliation. Unclogs pores, smooths texture and prevents breakouts — without stripping or irritating sensitive skin. Use 2–3 times per week.
Shop Now →No. 06 — Barrier Repair
Anua Rice Ceramide 7 Barrier Serum
€22.95
Seven ceramide types combined with rice extract to rebuild and strengthen a compromised skin barrier. The foundation serum for any skin that is sensitised, over-exfoliated or recovering from irritation.
Shop Now →Which Anua Product Is Right for You?
Pores, dull skin, uneven tone
Peach 70% Niacinamide Serum
Redness, rosacea, reactive skin
Heartleaf 70% Soothing Cream + Azelaic Acid Serum
Pigmentation, post-acne marks
Niacinamide 10% + TXA 4% Serum
Clogged pores, breakouts
BHA 2% Gentle Exfoliating Toner
Damaged or sensitised barrier
Rice Ceramide 7 Barrier Serum
Your First Order
10% Off — Code GLOW10
Free shipping across Europe from €49 • 100% Authentic • Ships from Germany
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