Beauty of Joseon: The Complete Brand Guide 2026
Maison 19 — Brand Guide
Beauty of Joseon
Ancient Korean Wisdom — The Complete Guide 2026
First Order — Use Code GLOW10 for 10% Off
Beauty of Joseon takes its name from the Joseon Dynasty — the Korean royal era renowned for its sophisticated beauty rituals. The brand translates those ancient ingredients — ginseng, rice, honey, green plum — into modern, science-backed formulas. The result is skincare that feels luxurious, performs clinically, and connects to a centuries-old tradition of Korean beauty wisdom.
The Products
No. 01 — The Icon Moisturiser
Beauty of Joseon Dynasty Cream
The product that defines the brand. Niacinamide, panthenol and a complex of traditional Korean botanicals in a rich but non-greasy cream. Brightens, hydrates and strengthens the barrier simultaneously. Ordered by customers in Austria. Suitable for all skin types, beloved by dry and combination skin.
“The Dynasty Cream is the most beautiful moisturiser I have ever used. Rich but not heavy, my skin glows all day. I understand now why it has such a cult following.”
Customer, Austria ⭐⭐⭐⭐⭐
No. 02 — Brightening Serum
Beauty of Joseon Glow Serum: Propolis + Niacinamide
63% propolis extract combined with 2% niacinamide. Propolis — from beehives — is one of nature’s most powerful antioxidants and skin-repairing ingredients. This serum brightens, evens skin tone and adds a natural glow without irritation.
“My skin looks genuinely glowing after 2 weeks. The propolis serum is unlike anything I’ve tried — it just makes skin look healthy and radiant without any effort.”
Customer, Ireland ⭐⭐⭐⭐⭐
No. 03 — Eye Care
Beauty of Joseon Ginseng + Retinal Revive Eye Serum
Retinal — 11x more potent than retinol — combined with royal ginseng. Visibly reduces crow’s feet and lifts the eye contour. Ordered by customers in Spain and Ireland. One of the most effective eye serums at any price point.
“My crow’s feet are significantly reduced after 4 weeks. People have asked if I’ve had something done. I haven’t — it’s just this serum.”
Customer, Spain ⭐⭐⭐⭐⭐
No. 04 — Daily Sunscreen
Beauty of Joseon Relief Sun: Rice + Probiotics SPF50
Our most repurchased sunscreen. Rice and probiotics make this genuinely skin-caring — not just protective. No white cast, no greasiness, perfect under makeup. The sunscreen that converts people who hate sunscreen.
“Finally a sunscreen I actually want to wear every day. Lightweight, no greasiness, perfect under makeup. I’ve repurchased four times.”
Customer, Netherlands ⭐⭐⭐⭐⭐
No. 05 — Vitamin C Brightening
Beauty of Joseon Light On Serum: Centella + Vita C
Vitamin C combined with centella for brightening without irritation. Fades dark spots, evens skin tone and adds luminosity. The gentler vitamin C option for skin that reacts to stronger formulas.
Shop Now →No. 06 — Essence Toner
Beauty of Joseon Ginseng Essence Water
A lightweight essence-toner with ginseng and niacinamide. Preps skin for serums, adds hydration and begins brightening from the very first step of your routine.
Shop Now →No. 07 — Cleanse
Beauty of Joseon Radiance Cleansing Balm
A balm-to-oil cleanser with rice bran and grain ferment. Melts away makeup and SPF while leaving skin soft and radiant — not stripped. The first cleanse in a double-cleansing routine.
Shop Now →No. 08 — Weekly Treatment
Beauty of Joseon Red Bean Refreshing Pore Mask
Red bean — a traditional Korean skin-purifying ingredient — in a wash-off mask. Unclogs pores, removes excess sebum and leaves skin visibly refined. Use 1–2x per week.
Shop Now →The Beauty of Joseon Routine
Your First Order
10% Off — Code GLOW10
Free shipping across Europe from €49 • 100% Authentic • Ships from Germany
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