Paul Mitchell Platinum Blonde Shampoo 300ml

A toning and brightening shampoo designed for blonde, silver, and white hair. Infused with violet pigments, it helps neutralize brassiness, enhance cool tones, and add shine, leaving hair vibrant and refreshed. The gentle formula also hydrates and strengthens to prevent dryness.

Usage:

Apply to wet hair, lather, and leave on for 1–5 minutes, depending on the desired toning effect. Rinse thoroughly. Use 2–3 times per week or as needed. Follow with a conditioner for best results.